BKCFF Partners with Autotrader to Honor Military Heroes in 2021

Statesville, NC (Nov. 12, 2020) – Brad Keselowski’s Checkered Flag Foundation today announced the return of the Tribute 2 Veterans presented by Autotrader program. For its third consecutive year, the program will honor America’s heroes on the No. 2 Autotrader Ford Mustang piloted by NASCAR champion Brad Keselowski during the NASCAR Cup race at Atlanta Motor Speedway on March 21, 2021. 
 
The Tribute 2 Veterans program gives people an opportunity to honor former servicemen and servicewomen. Building upon the success of previous years, the program will now also give loved ones the opportunity to recognize active military, military family members and their caregivers—acknowledging the ongoing commitment to the well-being of Veterans and those who play a role in Veterans’ lives daily.
 
“We just celebrated Veteran’s Day and this program is such a great way to continue that celebration,” said Keselowski. “I always appreciate the fan stories I hear about the Tribute 2 Veterans program and how they enjoy the chance to honor their friends and family on the Autotrader Ford Mustang. I’m blessed to have a platform that gives me a chance to salute our nation’s heroes, and I’m thankful to have sponsors like Autotrader that embrace that and support the Checkered Flag Foundation in all we do to honor and assist heroes. I’m looking forward to extending the honor to family members and caregivers as well since they too make sacrifices.” 
 
The cost is $100 per submission to be part of the campaign, with proceeds benefiting the Checkered Flag Foundation in its mission to honor and assist those who have sacrificed for our country and our communities. Each submission will receive a personalized certificate and a commemorative gift following the March 2021 Atlanta Motor Speedway race weekend. 
 
“Our culture at Cox Automotive and Autotrader is rooted in giving back and being a force for good—especially when it comes to supporting our veterans, current military personnel and their families,” said Greta Crowley, vice president of Marketing for Autotrader. “The support that The Checkered Flag Foundation is able to provide at some of the most challenging times is extraordinary. I hope others join in celebrating this cause to benefit this incredible foundation.” 
 
Those wishing to submit a veteran, service member, or military family name can do so via www.CheckeredFlagFoundation.org. Submissions will be accepted through January 5, 2021. 
 
Participating individuals in the program can show their involvement and support by using #Tribute2Veterans on social media. For additional information on the Checkered Flag Foundation and ongoing updates on the Tribute 2 Veterans program, you can also visit CheckeredFlagFoundation.org or follow the Foundation on Twitter (@BKCFF), Instagram (@CheckeredFlagFoundation) and Facebook (@CheckeredFlagFoundation).